10张超级PPT ▏跟着“移动营销之父”华红兵读懂营销
Part 44 如何开展自媒体营销
媒体专业性的定义为“普通大众经由数字科技强化、与全球知识体系相连之后，一种开始理解普通大众如何提供与分享他们自身的事实、新闻的途径”。
Media is professionally defined as a way for the general public to begin to understand how the general public provides and shares their own facts and news after they have been enhanced by digital technology and connected to the global knowledge system.
自媒体是微博2.0时代产生的新型媒体，强调的是网民的参与。简而言之，即大众用以发布自己亲眼所见、亲耳所闻的事件的载体。
We-media is a new type of media produced in the Weibo 2.0 era, emphasizing the participation of netizens. In short, it is the carrier used by the public to publish the news they have seen with their own eyes.
自媒体（We-Media）又称“公民媒体”或“个人媒体”，是指私人化、平民化、普泛化、自主化的传播者，以现代化、电子化的手段，向不特定的大多数或者特定的个人传递规范性及非规范性信息的新媒体的总称。
We-Media, also known as citizen media or private media, is a general term for new media referring to privatized, civilianized, generalized, and independent communicators who use modern and electronic means to disseminate normative and non-normative information to the general public or specific individuals.
