全国硕士研究生入学统一考试英语(一)试题
SectionIUseofEnglis
Directions:
Readthefollowingtext.Choosethebestword(s)foreachnumberedblankandmarkA,B,CorDontheANSWERSHEET.(10points)
CaravanseraiswereroadsideinnsthatwerebuiltalongtheSilkRoadinareasincludingChina,NorthAfricaandtheMiddleEast.Theyweretypically__1__outsidethewallsofacityorvillageandwereusuallyfundedbygovernmentsof__2__.
Thisword“Caravanserais”isa__3__ofthePersianword“karvan”,whichmeansagroupoftravellersoracaravan,andseray,apalaceorenclosedbuilding.ThePermcaravanwasusedto__4__groupsofpeoplewhotravelledtogetheracrosstheancientnetworkforsafetyreasons,__5__merchants,travellersorpilgrims.
Fromthe10thcenturyonwards,asmerchantandtravelroutesbecomemoredeveloped,the__6__oftheCaravanseraisincreasedandtheyservedasasafeplaceforpeopletorestatnight.TravellersontheSilkRoad__7__possibilityofbeingattackedbythievesorbeing__8__toextremeconditions.Forthisreason,Caravanseraiswerestrategicallyplaced__9__theycouldbereachedinaday’straveltime.
Caravanseraisservedasaninformal__10__pointforthevariouspeoplewhotravelledtheSilkRoad.__11__,thosestructuresbecameimportantcentersforculture__12__andinteraction,withtravelerssharingtheircultures,ideasandbeliefs,__13__talkingknowledgewiththem,greatly__14__thedevelopmentofseveralcivilizations.
Caravanseraiswerealsoanimportantmarketplaceforcommoditiesand__15__inthetradeofgoodsalongtheSilkRoad.__16__,itwasfrequentlythefirststopmerchantslookingtoselltheirwaresand__17__suppliesfortheirownjourneys.Itis__18__thataround120000to15000caravanseraiswerebuiltalongtheSilkRoad,__19__onlyabout3000areknowntoremaintoday,manyofwhicharein__20__.
1.A.displayedB.occupiedC.locatedD.equipped
2.A.privatelyB.regularlyC.respectivelyD.permanently
3.A.definitionB.bination
4.A.classifyB.recordC.describeD.connect
5.A.apartfromB.insteadofC.suchasD.alongwith
6.A.ConstructionB.restorationC.impressionD.evaluation
7.A.doubtedB.facedC.acceptedD.reduced
8.A.assignedB.subjectedC.accustomedD.opposed
9.A.sothatB.evenifC.nowthatD.incase
10.A.talkingB.startingC.breakingD.meeting
11.A.BythewayB.OnoccasionC.IncomparisonD.Asaresult
12.A.heritageB.revivalC.exchangeD.status
13.A.withregardtoB.inspiteofC.aswellasD.inlinewith
pletingB.influencingC.resumingD.pioneering
15.A.aidedB.peted
16.A.ratherB.indeedC.otherwiseD.however
17.A.goinforB.standupforC.closeinonD.stockupon
18.A.believedB.predictedC.recalledD.implied
19.A.untilB.becauseC.unlessD.although
20.A.ruinsB.debtC.fashionD.series
Text1
TheweatherinTexasmayhavecooledsincetherecentextremeheat,butthetemperaturewillbehighattheStateBoardofEducationmeetinginAustinthismonthasofficialsdebatehowclimatechangeistaughtinTexasschools.
PatHardy,whosympathizedwithviewsoftheenergysector,isresistingtheproposedchangetosciencestandardsforpre-teenpupils.Thesewouldemphasisetheprimacyofhumanactivityinrecentclimatechangeandencouragediscussionofmitigationmeasures.
MostscientistsandexpertssharplydisputeHardy’sviews.“Theycasuallydismissthecareerworkofscholarsandscientistsasjustanothermisguidedopinion.”saysDanQuinn,seniorcommunicationsstrategistattheTexasFreedomNetwork,anon-profitgroupthatmonitorspubliceducation,“WhatmillionsofTexaskidslearnintheirpublicschoolsisdeterminedtoooftenbythepoliticalideologyofpartisanboardmembers,ratherthanfactsandsoundscholarship.”
SuchdebatereflectsfiercediscussiondiscussionsacrosstheUSandaroundtheworld,asresearchers,policymakers,teachersandstudentsstepupdemandsforagreaterfocusonteachingaboutthefactsofclimatechangeinschools.
AstudylastyearbytheNationalCenterforScienceEducation,anon-profitgroupofscientistsandteachers,lookingathowstatepublicschoolsacrossthecountryaddressclimatechangeinscienceclasses,gavebarelyhalfofUSstatesagradeB+orhigher.Amongthe10worstperformersweresomeofthemostpopulousstates,includingTexas,whichwasgiventhelowestgrade(F)andhasadisproportionateinfluencebecauseitstextbooksarewidelysoldelsewhere.
GlennBranch,thecentre’sdeputydirector,cautionsthatsettingstate-levelsciencestandardsisonlyonelimitedbenchmarkinacountrythatdecentralisesdecisionstolocalschoolboards.Evenifastateisconsideredahighperformerinitssciencestandards,“thatdoesnotmeanitwillbetaught”,hesays.
Anotherissueisthatwhileclimatechangeiswellintegratedintosomesubjectsandatsomeages—suchasearthandspacesciencesinhighschools—itisnotaswellrepresentedincurriculaforyoungerchildrenandinsubjectsthataremorewidelytaught,suchasbiologyandchemistry.Itisalsolessprominentinmanysocialstudiescourses.
Branchpointsoutthat,evenifagrowingnumberofofficialguidelinesandtextbooksreflectscientificconsensusonclimatechange,unofficialeducationalmaterialsthatconveymoreslantedperspectivesarebeingdistributedtoteachers.Theyincludematerialssponsoredbylibertarianthink-tanksandenergyindustryassociations.
21.Inparagraph1,theweatherinTexasismentionedto
A.forecastapolicyshiftinTexasschools.
B.stresstheconsequencesofclimatechange
C.indicatetheatmosphereattheboardmeeting
D.drawthepublic’sattentiontoenergyshortages.
22.WhatdoesQuinnthinkofHardy?
A.sheexaggeratestheexistingpanic.
B.shedeniesthevalueofscientificwork
C.sheshowsnoconcernforpre-teens.
D.sheexpressesself-contradictoryviews.
23.ThestudymentionedinParagraph5
A.climateeducationisinsufficientatstatepublicschools.
B.policymakershavelittledriveforscienceeducation.
C.Texasisreluctanttorewriteitssciencetextbooks.
D.environmentalteachinginsomestateslackssupervision.
24.AccordingtoBranch,state-levelsciencestandardsintheUS
A.callforregularrevision
B.requireurgentapplication
C.havelimitedinfluence
D.catertolocalneeds
25.Itisimpliedinthelastparagraphthatclimatechangeteachinginsomeschools
A.agreetomajorpublicdemands
B.reflectsteachers’personalbias
C.maymisrepresenttheenergysector
D.canbeswayedbyexternalforces
Text2
Communitiesthroughouttheregionhavebeenattemptingtoregulateshort-termrentalssincesiteslikeAirbnbtookoffinthes.Now,withrecord-highhomepricesandhistoricallylowinventory,there’sanincreasedurgencyinsuchregulation,particularlyamongthosewhoworrythatdeveloperswillcomeinandbuyupswathsofhousingtoflipforafortuneontheshort-termrentalmarket.
InNewHampshire,wheretherentalvacancyratehasdroppedbelow1percent,housingadvocatesfearuncheckedshort-termrentalswillputfurtherpressureonanalreadystrainedmarket.ThestateLegislaturerecentlyvotedagainstabillthatwould’vemadeitillegalfortownstocreatelegislationrestrictingshort-termrentals.
“Weareatacrisislevelonthesupplyofrentalhousing,soanytimeyou’retakingthetooloutofthetoolkitforcommunitiestoaddressthis,you’repotentiallytakingsupplyoffthemarketthat’salreadyincrediblystressed,’’saidNickTaylor,executivedirectoroftheWorkforceHousingCoalitionoftheGreaterSeacoast.WithoutenoughaffordablehousinginsouthernNewHampshiretowns,“employersarehavingahardtimeattractingemployees,andworkersarehavingahardtimefindingaplacetolive,’’Taylorsaid.
However,short-termrentalsalsoprovidehousingfortourists,acrucialpartoftheeconomiesinplaceslikeNantucket,CapeCod,orthetownsthatmakeupNewHampshire’sSeacoastandLakesRegion,pointedoutRyanCastle,CEOoftheCapeCod&IslandsAssociationofRealtors.“Alotofworkersareservicingthetouristindustry,andthetourismindustryisservicedbythosepeoplecominginshortterm,’’Castlesaid,“andsoit’sacyclicaleffect.’’
Short-termrentalsthemselvesarenotthecruxoftheissue,saidKerenHorn,anaffordablehousingpolicyexpertattheUniversityofMassachusettsBoston.“Ithinkindividualsbeingabletorentouttheirsecondhomeisagoodthing.Ifit’stheirvacationhomeanyway,andit’sjustempty,whycan’tyoumakemoneyoffit?’’Hornsaid.Issuesarise,however,whendevelopersattempttocreatelarge-scaleshort-termrentalfacilities—defactohotels—tobypasstaxesandregulations.“Ithinkthequestionis,shouldn’tadeveloperwho’sreallybuildingahotel,butdisguisingitasnotahotel,betreatedandtaxedandregulatedlikeahotel?’’Hornsaid.
Attheendof,GovernorCharlieBakersignedabilltoreininthosepotentialinvestor-buyers.“Thebillrequireseveryrentalhosttoregisterwiththestate,mandatestheycarryinsurance,andopensthepotentialforlocaltaxesontopofanewstatelevy,’’theGlobereported.Bostontookthingsevenfurther,limitingwhoisauthorizedtorentouttheirhome,andrequiringrenterstoregisterwiththecity’sInspectionalServicesDepartment.
Hornsaidsimilarregistrationrequirementscouldbenefitotherstrugglingcitiesandtowns.Theonlywaytosolvetheissue,however,isbycreatingmorehousing.“Ifwewanttomakeachangeinthehousingmarket,themainoneiswehavetobuildalotmore.’’
26.WhichofthefollowingistrueofNewEngland?
A.Itshousingsupplyisataverylowlevel.
B.Itscommunitiesareinneedoffunding.
C.Itsrentalvacancyrateisgoingupslowly.
D.Itshomepricesareunderstrictcontrol.
27.ThebillmentionedinParagraph2wasintendedto___
A.curbshort-termrentalspeculation
B.ensurethesupplyofcheaphousing
C.punishillegaldealingsinhousing
D.allowafreeshort-termrentalmarket
paredwithCastle,Taylorismorelikelytosupport___
A.furtherinvestmentinlocaltourism
B.anincreaseinaffordablehousing
C.strictmanagementofrealestateagents
D.afavorablepolicyforshort-termworkers
29.WhatdoesHom_emphasizeinParagraph5?
A.Theurgencytoupgradeshort-termrentalfacilities.
B.Theefficientoperationofthelocalhousingmarket.
C.Thenecessitytostopdevelopersfromevadingtaxes.
D.Theproperproceduresforrentingoutsparehouses.
30.Homholdsthatimposingregistrationrequirementsis____
A.anirrationaldecision
B.anunfeasibleproposal
C.anunnecessarymeasure
D.aninadequatesolution
Text3
Ifyou’reheadingforyournearestbranchofWaterstonesinsearchoftheDuchessofSussex’snewchildren’sbookTheBench,youmighthavetobepreparedtohuntaroundabit;thesamemaybetrueofThePresident'sDaughter,thenewthrillerbyBillClintonandJamesPatterson.BothofthesebooksarepublishednextweekbyPenguinRandomHouse,acompanycurrentlyinvolvedinastand-offwithWaterstones.
Theproblembeganlatelastyear,whenPenguinRandomHouseconfirmedthatithadintroducedacreditlimitwithWaterstones“ataverysignificantlevel”.ThetrademagazineTheBooksellerreportedthatWaterstonesbranchmanagerswerebeingtoldtoremovePRHbooksfromprominentareassuchastables,displayspacesandwindows,andwere“quietlyretiringthemtotheirrelevantsections”.
PRHdeclinedtocommentontheissue,butaspokespersonforWaterstonestoldme:“WaterstonesarecurrentlyoperatingwithreducedcredittermsfromPRH,theonlypublisherintheUKtoplaceanylimitationsonourabilitytotrade.WearenotboycottingPRHtitlesbutwearedoingourutmosttoensurethatavailabilityforcustomersremainsgooddespitetheloweroveralllevelsofstock.Wedothisgenerallybygivingtheirtitleslessprominentpositioningwithinourbookshops.“Wearehopefulwithourshopsnowopenagainthatnormalitywillreturnandthatwewillbeallowedtobuyappropriately.Certainly,ourshopsareexceptionallybusyandbooksalesareverystrong.ThesalesforourMayBooksoftheMonthsurpassedanymonthsince.”
Inthemeantime,PRHauthorshavebeenthelosers-ashavecustomers,whomightexpectthenewtitlesfromthecountry’sbiggestpublishertobeprominentlydisplayedbyitsbiggestbookretailer.Big-namePRHauthorsmaysufferabit,butit’sthosemid-listauthors,whonormallyrelyonWaterstonesstaff’spassionforpromotingbooksbylesser-knownwriters,whowillbeprayingforanendtothedispute.
ItcomesatatimewhenauthorsarealreadyworriedabouttheconsequencesoftheproposedmergerbetweenPRHandanotherbigpublisher,Simon&Schuster-thereductioninthenumberofunalignedUKpublishersislikelytoleadtofewerbiddingwars,loweradvances,andmoreconformityintermsofwhatispublished.AndonewondersifPRHwouldhavebeenconfidentenoughtodealwithWaterstonesinthewayithasifitweren’tquitesuchabigcompany(itwasformedwiththemergerofPenguinandRandomHousein)andlikelytogetbigger.
“Thisisallpartofawiderchangetowardsconcentrationofpowerandcartels.Literaryagenciesaregettingbiggertohavetheclouttonegotiatebettertermswithpublishers,publishersconsolidatingtodealwithAmazon,”saysLownie.“Thepublishingindustrytalksaboutdiversityintermsofauthorsandstaffbutitalsoneedsapluralityofwaysofdeliveringintellectualcontact,choiceanddifferentvoices.Afterall,manyofthemostinterestingbooksinrecentyearshavecomefromsmallpublishers.”
Weshallseewhetherthatpluralityisacasualtyofthecurrentneedamongpublisherstobebigenoughtotakeonall-comers.
31.theauthormentionstwobooksintheparagraph1topresent____
A.anongoingconflict
B.anintellectualconcept
C.aprevailingsentiment
D.aliteraryphenomenon
32.WhydidWaterstonesshopsretirePRHbookstotheirrelevantsections?
A.tomakethemeasilynoticeable
B.tocomplywithPRH'srequirement
C.torespondtoPRH'sbusinessmove
D.toarrangetheminasystematicway
33.WhatmessagedidthespokesmanofWaterstonesseemtoconvey?
A.theircustomersremainroyal
B.thecreditlimitwillberemoved
C.theirstockisunderestimated
D.thebookmarketisratherslack
34.Whatcanbeoneconsequenceofthecurrentdispute?
A.Salesofbooksbymid-listPRHwritersfalloffconsiderably
B.Lesser-knownPRHwritersbecomethetargetofcriticism
C.Waterstonesstaffhesitatetopromotebig-nameauthor'sbooks
D.Waterstonesbranchessufferaseverereductioninrevenue
35.WhichofthefollowingstatementsbestrepresentsLownie`sview?
A.Smallpublishersoughttosticktogether
B.Bigpublisherswilllosetheirdominance
C.Thepublishingindustryishavingahardtime
D.Themergerofpublishersisaworryingtrend
Text4
Scientificpapersaretherecordkeepersofprogressinresearch.Eachyearresearcherspublishmillionsofpapersinmorethan30,000journals.Thescientificcommunitymeasuresthequalityofthosepapersinanumberofways,includingtheperceivedqualityofthejournal(asreflectedbythetitle’simpactfactor)andthenumberofcitationsaspecificpaperaccumulates.Thecareersofscientistsandthereputationoftheirinstitutionsdependonthenumberandprestigeofthepaperstheyproduce,butevenmoresoonthecitationsattractedbythesepapers.
Inrecentyears,therehavebeenseveralepisodesofscientificfraud,includingcompletelymade-updata,massagedordoctoredfigures,multiplepublicationsofthesamedata,theftofcompletearticles,plagiarismoftext,andself-plagiarism.Andsomescientistshavecomeupwithanotherwaytoartificiallyboostthenumberofcitationstotheirwork.
Citationcartels,wherejournals,authors,andinstitutionsconspiretoinflatecitationnumbers,haveexistedforalongtime.In,researchersdevelopedanalgorithmtorecognizesuspiciouscitationpatterns,includinggroupsofauthorsthatdisproportionatelyciteoneanotherandgroupsofjournalsthatciteeachotherfrequentlytoincreasetheimpactfactorsoftheirpublications.Recently,Icameacrossyetanotherexpressionofthispredatorybehavior:so-calledsupportserviceconsultanciesthatprovidelanguageandothereditorialsupporttoindividualauthorsandtojournalssometimesadvisecontributorstoaddanumberofcitationstotheirarticlesandthearticlesofcolleagues.Someoftheseconsultanciesarealsoactiveinorganizingconferencesandcanadvisethatcitationsbeaddedtoconferenceproceedings.Inthismanner,asingleeditorcandrivehundredsofcitationsinthedirectionofhisownarticlesorthoseofcolleaguesthatmaybeinhiscircle.
Howinsidiousisthistypeofcitationmanipulation?Inoneexample,anindividual—actingasauthor,editor,andconsultant—wasabletouseatleast15journalsascitationproviderstoarticlespublishedbyfivescientistsatthreeuniversities.TheproblemisrampantinScopus,whichincludesahighnumberofthenew“international”journals.Infact,alistinginScopusseemstobeacriteriontobetargetedinthistypeofcitationmanipulation.
36Accordingparagraph1,thecareersofscientistscanbedeterminedby________
A.howmanycitationstheirworkscontain
B.howmanytimestheirpapersarecited
C.theprestigeofthepeopletheyworkwith
D.thestatustheyhaveinscientificcircles
37Thesupportserviceconsultanciestendto_________.
A.recommendedjournalstotheirclients
B.listcitationpatternsfortheirclients
C.askauthorstoincludeextracitation
D.advisecontributorstociteeachother
38thefunctionofthemilkcowtojournalsisto________.
A.boostcitationcountsforcertainauthors
B.helpscholarspublisharticlesatlowcost
C.instructfirsttimecontributorsincitation
D.increasethereadershipofnewjournals
39.WhatcanbelearnedaboutScopusfromthelasttwoparagraph?
A.Itfosterscompetitionamongcitationproviders
B.Ithasthecapabilitytoidentifysuspiciouscitation
C.Ithindersthegrowthofinternationaljournals
D.Itisestablishedtopreventcitationmanipulation
40.Whatshouldanauthordotodealwithcitationmanipulation?
A.Takelegalaction
B.Demandanapology
C.Seekprofessionaladvice
D.Revealtheirmisconduct
ReadingPartB
Directions:
Thefollowingparagraphsaregiveninawrongorder.Forquestions41-45,youarerequiredtoreorganizetheseparagraphsintoacoherenttextbychoosingfromthelistA-HandfilHngthemintothenumberedboxes.ParagraphsA,EandHhavebeencorrectlyplaced.MarkyouranswersontheANSWERSHEET.(10points)
A.Lastyearmarksthe150thanniversaryofaseriesofYellowstonephotographsbytherenownedlandscapephotographerWilliamHenryJackson.Hecapturedthefirst-evershotsoficoniclandmarkssuchastheTetons,OldFaithfulandtheColoradoRockies.
B.Twocenturiesago,theideaofpreservingnature,ratherthanexploitingit,wasanovelonetomanyU.S.settlers.Oneoftheturningpointsinpublicsupportforlandconservationefforts—andrecognizingthemagnificenceoftheYellowstoneregioninparticular—cameintheformofvividphotographs.
C.AsaneffectiveWashingtonoperator,Haydensensedthathecouldcapitalizeontheexpedition’sstunningvisuals.HeaskedJacksontoprintoutlargecopiesanddistributedthem,alongwithreproductionsofMoran’spaintings,toeachmemberofCongress.“Thevisualization,particularlythosephotographs,reallyhithomethatthisissomethingthathastobeprotected,”saysMurphy.
D.ThoughNativeAmericans(andlaterminersandfurtrappers)hadlongrecognizedthearea’sriches,mostAmericansdidnot.That’swhyHayden’sexpeditionaimedtoproduceafullerunderstandingoftheYellowstoneRiverregion,fromitshotspringsandwaterfallstoitsvarietyoffloraandfauna.Inadditiontotheentourageofscientists,theteamalsoincludedartists:PainterThomasMoranandphotographerWilliamHenryJacksonwerechargedwithcapturingthisastoundingnaturalbeautyandsharingitwiththeworld.
E.ThejourneyofficiallybeganinOgden,Utah,onJune8,1871.Overnearlyfourmonths,dozenofmanmadetheirwayonhorsebackintoMontanaandtraversedalongtheYellowstoneRiverandaroundYellowstonelake.Thatfall,theyconcludedthesurveyinfortBridger,Wyoming.
F.ThoughNativeAmericans(andlaterminersandfurtrappers)hadlongrecognizedthearea'sriches,mostAmericansdidnot.That'swhyHayden'sexpeditionaimedtoproduceafullerunderstandingoftheyellowstoneriverregion,fromit'shotspringsandwaterfallstoitsvarietyoffloraandfauna.Inadditiontotheentourgeofscientists,theteamalsoincludedartists:PainterThomasMoranandphotographerJacksonwerechargedwithcapturingthisastoundingnaturalbeautyandsharingitwiththeworld.
G.ThebillprovedlargelypopularandsailedthroughCongresswithlargemajoritiesinfavor.Inquicksuccession,theSenateandHousepassedlegislationprotectingyellowstoneinearly1872.ThatMarch,PresidentUlyssesS.GrantsignedanactintolawthatestablishedYellowstoneastheworld'sfirstnationalpark.whilesomelocalsopposedtothedesignation,thedecisionwaslargelyaccepted-andJackson'sphotosplayedakeyroleinthefighttoprotectthearea.Idon'tbelievethatthelegalprotectionwouldhavehappenedinthetimeframethatitdidwithoutthoseimages,saysHeatherHansen,journalistandauthorofProphetsandMoguls,RangersandRogues,BisonordBears:100yearsofthenationalParkService.
H.Perhapsmostimportantly,theimagesprovideddocumentaryevidencethatlatermadeitswaytogovernmentofficials.Weeksaftercompletingtheexpedition,Haydencollectedhisteam’sobservationintoanextensiverepaimedatconvincingSenatorsandRepresentatives,alongwithcolleaguesatgovernmentagencylikethedepartmentofInteriorthatYellowstoneoughttobepreserved.
PartC
Directions:
ReadthefollowingtextcarefullyandthentranslatetheunderlinedsegmentsintoChinese.WriteyouranswersontheANSWERSHEET.(10points)
TherehasbeensomeexplorationaroundtheuseofAIindigitalmarketing.Forexample,AIcanbeusedtoanalysewhattypeofadvertisingcontentorcopywouldbeappropriateto'speak'toaspecifictargetcustomergroupbyrevealinginformationabouttrendsandpreferencesthroughtheanalysisofbigdata.(46)AIcanalsobeusedtoidentifythelifestylechoicesofcustomersregardingtheirhobbies,favouritecelebritiesandfashionstoprovideuniquecontentinmarketingmessagesputoutthroughsocialmedia.AtthesametimeAIcanalsobeusedtogeneratecontentforsocialmediapostsandchatsites.AIcanalsoprovideabridgebetweentheneedofthebrandtocommunicateemotionallywiththecustomerandidentifyingtheirrapidlychangingneeds.
ThemaindisadvantageofusingAItorespondtocustomersisthatthereareconcernsabouttrustingpersonalinteractionstomachines,whichcouldleadnotonlytothesubsequentlossofinterpersonalconnections,butalsotoadecreaseinmarketingpersonnel.(47)SomebelievethatAIisnegativelyimpactingonthemarketer'srolebyreducingcreativityandremovingjobs,buttheyareawarethatitisawayofreducingcostsandcreatingnewinformation.ByallowingAItodevelopcontentsomebrandmarketersmayfindthattheyarelosingcontroloverthebrandnarrative.(48)Algorithmsthatareusedtosimulatehumaninteractionsarecreatingmanyoftheseconcerns,especiallyasno-oneisquitesurewhattheoutcomesofusingAItointeractwithcustomerswillbe.
ForAItobesuccessful,dataneedstobeaccessible,buttheuseofpersonaldataisbecomingmoreregulatedandtheautomatedsharingofdataisbecomingmoredifficult.(49)Ifcustomersarenotwillingtosharedata,AIwillbestarvedofessentialinformationandwillnotbeabletofunctioneffectivelyoremploymachinelearningtoimproveitsmarketingcontentandcommunication.Therefore,unlesscustomersarepreparedtosignreleaseagreements,theuseofAImaybecomesomewhatrestrictedinthefuture.NotonlycanAIhelptocreatethemarketingcontent,butitcanalsoprovideanon-intrusivewayofdeliveringthecontenttothetargetcustomers.Datacanbegatheredonwherethecustomercanbeengaged,suchaslocation,devicesused,websiteinteractions,andsitesvisited,todisplaymarketingmessagesinappropriateforms,includingemails,socialmediaposts,pop-upadvertisements,andbannersatanappropriatefrequency.
(50)Thenon-intrusivedeliveryofthemarketingmessagesinawaythatissensitivetotheneedsofthetargetcustomerisoneofthecriticalchallengestothedigitalmarketer.
Writing
PartA
51.Directions:
WriteanoticetorecruitastudentforProf.Smith'sresearchprojectoncampussportsactivities.Specifythedutiesandrequirementsofthejob.
Youshouldwriteabout100wordsontheANSWERSHEET.Donotuseyourownnameinthenotice.Use"LiMing"instead.(10points)
PartB
52.Directions:
Writeanessayof160-200wordsbasedonthepicturebelow.Inyouressay,youshould
1)describethepicturebriefly,
2)interprettheimpliedmeaning,and
3)giveyourcomments.
YoushouldwriteneatlyontheANSWERSHEET.(20points)
选择题答案:
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