纵观历史，有许许多多的企业家，政治家，作家都有另外一个头衔——演讲家。能赢得这个称号不仅仅是因为演讲的内容和高人气，更是因为他们知道演讲的技巧。我们接下来就来看看名人们演讲时惯用的伎俩。
【名人演讲第一招：套近乎】
演讲之初先要营造轻松的氛围，演讲者们深谙这个道理，于是各种开场方式悉数登场。
09届的同学们!你们的掌声在哪里?(拉里·佩奇)
Class of ! I don’t think I heard you.(Larry Page)
谢谢大家，谢谢弗吉尼亚(主持人)那么卖力地推销我。我一度以为她在介绍别人呢。(蒂姆·库克)
Thank you for that nice reception and thank you Virginia for the incredible introduction. I thought some of them were about somebody else. (Tim Cook)
【名人演讲第二招：自嘲】
自嘲几乎是大部分名人演讲的必杀技。不过注意哦，这种自嘲有时候可能是一种变相的吹嘘。
去年登上这个讲台的，是拥有亿万身家的小说家罗琳女士，她最早是一个古典文学的学生。前年站在这里的是比尔·盖茨先生，他是一个超级富翁、慈善家和电脑高手(nerd)。今年很遗憾，你们的演讲人是我。虽然我不像他们那么有钱，但至少我也算一个高手(nerd还有”笨蛋”的意思)。(朱棣文)
Last year, J.K. Rowling, the billionaire novelist, who started as a classics student, graced this podium. The year before, Bill Gates, the mega-billionaire philanthropist and computer nerd stood here. Today, sadly, you have me. I am not wealthy, but at least I am a nerd. (Steven Chu)
【名人演讲第三招：哭穷】
功成名就的演讲者们肯定少不了要分享下自己过去辛酸的经历，好让台下的学子们“开心开心”。
(从里德学院退学后)我无法再住宿舍，所以只能借宿在朋友房间的地板上，我去捡5美分一个的可乐瓶，以此赚钱来购买食物，我会在每个周日走上7英里，穿过小城，到克利须那神庙，只为晚上那顿一周一次的美餐。(史蒂夫·乔布斯)
(After I dropped out of Reed College)I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5-cent deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. (Steve Jobs)
【名人演讲第四招：挫折与抉择】
几乎每个成功人士的背后，好像都至少有一次面临挫折和抉择，然后绝处逢生的经历。
[挫折篇]
那一年，我被炒了鱿鱼。你怎么可能被自己创立的公司炒鱿鱼?是这样的，在苹果快速成长的时候，我们雇了一个我觉得很有天分的家伙和我一起管理公司，最初几年，公司运转得很好。但后来我们对未来的看法发生了分歧，最终吵了起来。面对不可调和的分歧，董事会站在了他那一边。(史蒂夫·乔布斯)
And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. (Steve Jobs)
[抉择篇]
我当时的东家康柏公司是当时全球最大的个人电脑生产商。我咨询一位CEO朋友的意见，他坚定地说，我脑袋被驴踢了才会为了苹果(当时还是一个很小的公司)离开康柏。(蒂姆·库克)
My employer at the time,Compaq Computer,was the largest personal computer company in the world.One CEO I consulted felt so strongly about it.He told me I would be a fool to leave Compaq for Apple(a small company then).(Tim Cook)
【名人演讲第五招：温情回归】
每当提到自己的家人，演讲者们都是充满自豪感和温情的。此情此景，常常令人动容。
我父亲是如此的充满生命力，与他在一起做任何事都是一种探险。(兰迪·波许)
My dad was so full of life;anything with him was an adventure.(Randy Pausch)
【名人演讲第六招：引经据典】
他们演讲时说的话经常被我们拿来当励志名言，但其实呢，他们自己也需要励志名言。
“如果你把每一天都当作生命中最后一天去生活的话,那么有一天你会发现你是正确的。”“记住你即将死去”是我一生中遇到的最重要箴言。它帮我做出生命中的重要抉择。(史蒂夫·乔布斯)
When I was 17,I read a quote that went something like:“If you live each day as if it was your last,someday you’ll most certainly be right.”Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.(Steve Jobs)
来源：网络
