摘 要
随着通信技术的发展和智能设备的普及，移动互联网在近两年发展迅猛，新兴的移动社交软件“微信”逐渐走进了手机用户的生活，深受全国数亿用户的欢迎。随着微信版本的不断更新，微信也从单纯的聊天应用逐变成媒体信息、游戏娱乐、生活服务、电子商务为一体的多功能综合型平台。微信不仅改变了人们的生活方式，也对移动互联网的发展产生了重大的影响。如何用好移动互联网，特别是利用好微信平台，让它们更好地提供各种生活服务，成为摆在人们面前的一个新课题。
本文梳理了在移动互联网环境下网络营销的特点、现状以及微信带来的影响，介绍了当前微信公共平台的各种功能，阐述了利用微信小程序搭建音乐播放器的设计思路，并提出了相应的技术解决方案。在微信小程序的开发模式下，采用了Javascript，HTML，CSS，JAVA等编程语言实现了音乐播放器，并满足了商家在微信平台上营销的基本需求。
关键词：微信，小程序，移动互联网，音乐播放器
Abstract
With the development of communication technology and the popularization of smart devices, the mobile Internet has developed rapidly in the last two years. WeChat, a new mobile social software, has gradually entered the life of mobile phone users, and has been welcomed by hundreds of millions of users all over the country. With the continuous updating of WeChat version, WeChat has changed from a simple chat application to a multi-functional integrated platform of media information, game and entertainment, life service and electronic commerce. WeChat not only changed people's way of life, but also had a great impact on the development of mobile Internet. How to make good use of the mobile internet, especially the WeChat platform, so that they can better provide all kinds of living services For a new subject in front of people.
This article combs the characteristic, the present situation and the influence which the WeChat brings under the mobile Internet environment, introduces the various functions of the current WeChat public platform, expounds the design idea of using WeChat Mini Program to build the music player. And put forward the corresponding technical solution. In WeChat Mini Program's development mode, Javascript,HTML,CSS,JAVA and other programming languages are used to realize the music player and meet the basic needs of merchants marketing on WeChat platform.
Keywords:WeChat, Mini Programs, Mobile Internet, Music transmitter
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